http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-signs-users-up-to-privacy-policy-that-allows-it-to-track-everywhere-on-the-internet-10022530.html
ndrew Griffin
ndrew Griffin
Wednesday 04 February 2015
A
new Facebook privacy policy allows the site to track your activity even
after you’ve left it — and all users have automatically signed up to
it.
The new policy allows it to gather data
from across the internet, as well as the normal data it gathers on
information you and your friends have added to the site. It also allows
the site to pass on that information with its other branches, including
WhatsApp and Insagram.
The company said in November that the change would come into effect, when it mentioned announced the Friday date for it to be implemented. But no new notifications appear to have been shown to users, who automatically signed up to it by logging in.
The site claims that the data used will help personalise advertising and stop users being shown information that they don’t want.
Advertising is key to Facebook’s revenues, and drove the surging profits that the company reported last week.
Users can opt out of some parts of the new policy by customising privacy settings. The site has a special settings page for ads, where users can opt out of advertising that is shown on third party sites or is selected by comparing you with your friends.
To opt out of the site tracking your use across the internet, Facebook asks users to opt out through the European Digital Advertising Alliance, in the UK and Europe, or its equivalent in the US. Going through that service will allow users to opt out of the tool entirely, and once they have done so the preference will stay everywhere that Facebook is used.
The company said in November that the change would come into effect, when it mentioned announced the Friday date for it to be implemented. But no new notifications appear to have been shown to users, who automatically signed up to it by logging in.
The site claims that the data used will help personalise advertising and stop users being shown information that they don’t want.
Advertising is key to Facebook’s revenues, and drove the surging profits that the company reported last week.
Users can opt out of some parts of the new policy by customising privacy settings. The site has a special settings page for ads, where users can opt out of advertising that is shown on third party sites or is selected by comparing you with your friends.
To opt out of the site tracking your use across the internet, Facebook asks users to opt out through the European Digital Advertising Alliance, in the UK and Europe, or its equivalent in the US. Going through that service will allow users to opt out of the tool entirely, and once they have done so the preference will stay everywhere that Facebook is used.
