Germany supplants US as the country with the best global reputation
By Doug Criss, CNN
November 17, 2017
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German Chancellor Angela Merkel attends a joint press conference with the Argentinian President at the Chancellery in Berlin on July 5, 2016. / AFP / Adam BERRY (Photo credit should read ADAM BERRY/AFP/Getty Images)
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German Chancellor Angela Merkel addresses the World Economic Forum in Davos
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German Chancellor Angela Merkel gestures as she addresses a press conference in Berlin on August 31, 2015. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images
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German flags are pictured in front of a display showing the German stock market index DAX at the stock exchange in Frankfurt, Germany, on July 14, 2014. AFP PHOTO / DANIEL ROLAND (Photo credit should read DANIEL ROLAND/AFP/Getty Images)Now Playing
The German economy in 60 seconds
German Chancellor Angela Merkel speaks to the media the day after the CDU won 32.9% of the vote and a first place finish in yesterday's German federal elections on September 25, 2017 in Berlin, Germany.
Merkel faces complex coalition building
German Chancellor and Christian Democrat (CDU) Angela Merkel (C) reacts to initial results that give the party 32,9% of the vote, giving it a first place finish, in German federal elections on September 24, 2017 in Berlin, Germany. Chancellor Merkel is seeking a fourth term and coming weeks will likely be dominated by negotiations between parties over the next coalition government.
Merkel's party receives lowest support in year
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German Chancellor Angela Merkel (R) and US President Donald Trump attend a panel discussion titled "Launch Event Women's Entrepreneur Finance Initiative" during the G20 summit in Hamburg, northern Germany, on July 8, 2017.
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BERLIN, GERMANY - JULY 18: German Chancellor Angela Merkel listens during a news conference with Thai Prime Minister Yingluck Shinawatra at the German federal chancellory on July 18, 2012 in Berlin, Germany. Yingluck, Thailand's first female prime minister, is on her first state visit outside of Asia since she took office in August of last year. (Photo by Adam Berry/Getty Images)
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New French President Emmanuel Macron, left, and German Chancellor Angela Merkel wave to journalists at the chancellery in Berlin Monday, May 15, 2017, during the first foreign trip of Macron after his inauguration the day before. (Bernd von Jutrczenka/dpa via AP)
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Angela Merkel: Germany's beloved 'Mom'
Angela Merkel press ocnference on December 23, 2016
Former ambassador: Merkel can handle Trump
Merkel calls for full veil ban
German Chancellor Angela Merkel addresses the World Economic Forum in Davos
Angela Merkel is TIME's Person of the Year
Why was Angela Merkel selected over Donald Trump?
German Chancellor Angela Merkel gestures as she addresses a press conference in Berlin on August 31, 2015.
Merkel calls on EU countries to do more for migrants
Angela Merkel turkey visit Paton Walsh LKLV_00001009.jpg
Angela Merkel visits refugee camp in Turkey
German flags are pictured in front of a display showing the German stock market index DAX at the stock exchange in Frankfurt, Germany, on July 14, 2014. AFP PHOTO / DANIEL ROLAND (Photo credit should read DANIEL ROLAND/AFP/Getty Images)
The German economy in 60 seconds
German Chancellor Angela Merkel speaks to the media the day after the CDU won 32.9% of the vote and a first place finish in yesterday's German federal elections on September 25, 2017 in Berlin, Germany.
Merkel faces complex coalition building
German Chancellor and Christian Democrat (CDU) Angela Merkel (C) reacts to initial results that give the party 32,9% of the vote, giving it a first place finish, in German federal elections on September 24, 2017 in Berlin, Germany. Chancellor Merkel is seeking a fourth term and coming weeks will likely be dominated by negotiations between parties over the next coalition government.
Merkel's party receives lowest support in years
BERLIN, GERMANY - JULY 18: German Chancellor Angela Merkel listens during a news conference with Thai Prime Minister Yingluck Shinawatra at the German federal chancellory on July 18, 2012 in Berlin, Germany. Yingluck, Thailand's first female prime minister, is on her first state visit outside of Asia since she took office in August of last year. (Photo by Adam Berry/Getty Images)
Who is Angela Merkel?
merkel go it alone sot_00000000.jpg
Merkel: We have to fight for our own future
German Chancellor Angela Merkel (R) and US President Donald Trump attend a panel discussion titled "Launch Event Women's Entrepreneur Finance Initiative" during the G20 summit in Hamburg, northern Germany, on July 8, 2017.
Leaders of the world's top economies gather from July 7 to 8, 2017 in Germany for likely the stormiest G20 summit in years, with disagreements ranging from wars to climate change and global trade. / AFP PHOTO / POOL / Michael Kappeler (Photo credit should read MICHAEL KAPPELER/AFP/Getty Images)
G20 closes with rebuke to Trump
BERLIN, GERMANY - JULY 18: German Chancellor Angela Merkel listens during a news conference with Thai Prime Minister Yingluck Shinawatra at the German federal chancellory on July 18, 2012 in Berlin, Germany. Yingluck, Thailand's first female prime minister, is on her first state visit outside of Asia since she took office in August of last year. (Photo by Adam Berry/Getty Images)
Angela Merkel: Time is of the essence
Merkel: Building walls doesn't equal success
Story highlights
US falls to No. 6 in survey that ranks the world's best nation brands
"Trump effect" is behind the big drop, developer of brand survey says
(CNN)America's brand has taken a major hit in the age of Trump.
At least that's according to a survey that ranks the world's best nation brands.
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The United States lands with an overall No. 6 ranking in the Anholt-GfK Nation Brands Index, which measures 50 nations in multiple categories, including governance, exports, culture, people, tourism and immigration/investment. The United States was the overall No. 1 in 2016, but Germany took the top spot this year.
The source of America's big drop? President Donald Trump, says Simon Anholt, a political consultant who developed the brand survey more than a decade ago.
"We are witnessing a 'Trump effect,' following President Trump's focused political message of 'America First,' " Anholt said in a statement.
Anholt noted that despite the big drop in the overall ranking, Americans interviewed for the survey actually had a more positive assessment of their country than they did last year.
And this year isn't the first time that the United States has experienced such a big drop in the survey. Anholt said the nation saw a "similar fall in global perception" after the re-election of President George W. Bush in 2004. The US fell to No. 7 then.
The West dominates the Top 10
Germany ranked first this year thanks to big gains in the governance, people and culture categories.
The UK, which took a hit last year after the Brexit vote, regained enough ground to hang on to No. 3 in the survey, and Anholt said that showing indicates the United States should be able to bounce back, too.
"Previously, America has never stayed outside the top ranking for more than a year at a time," he said. "It will be interesting to see whether this holds true in the 2018 ranking."
France came in at No. 2, while Canada and Japan tied for fourth place. The rest of the Top 10 is Italy at No. 7, Switzerland at No. 8, Australia at No. 9 and Sweden at No. 10.
No non-Western countries managed to crack the Top 10.
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