http://time.com/3919759/star-wars-virtual-reality/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+timeblogs%2Fcurious_capitalist+%28TIME%3A+Business%29
Ben Geier / Fortune June 12, 2015
Lynne Kosky (L), Victoria's Minister for Public Transport and Minister for the Arts has a lightsaber battle with an actor dressed as Darth Vader during a preview to the 'Star Wars: Where Science Meets Imagination' exhibition at Scienceworks on June 2, 2009 in Melbourne, Australia.
ILM is building a VR lab
If you love Star Wars, you’ve seen the incredible work that special effects company Industrial Light & Magic does in creating amazing characters and special effects. Now, the company founded by George Lucas wants to make the cinema experience even more immersive by bringing virtual reality technology into the mix.
The project is called the ILM Experience Lab, and will put viewers directly into the world of their favorite films, USA Today reports.
“ILMxLab is all about us leveraging our skills across all platforms,” Lucasfilm President Kathleen Kennedy told the newspaper. “It’s the Wild West out there with new frontiers, and we’re all figuring out these new tools. Today, technology is in search of content. But we can bring an emotional experience to that technology.”
The first products this new division creates are expected to be related to Star Wars and debut later this year. The next film in the Star Wars franchise, The Force Awakens, debuts in December.
Sunday, June 14, 2015
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